Guide to Optimizing OZON Advertising Campaigns

Guide to Optimizing OZON Advertising Campaigns

This article deeply analyzes three advertising models on the OZON platform: Template Ads, Search Promotion, and Brand Shelf. It details their principles, setup methods, and applicable scenarios, while also providing optimization techniques. Addressing current issues within the OZON advertising system, the article advises sellers to maintain a rational perspective and engage in refined operations. It suggests focusing more on product quality and service to achieve better sales performance.

01/05/2026 Logistics Encyclopedia
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Data Tactics Optimize Google Ads Bidding Amid Limits

Data Tactics Optimize Google Ads Bidding Amid Limits

When facing Google Ads bidding limitations, avoid blindly increasing bids. This article emphasizes the importance of data-driven decisions. Prioritize evaluating ad performance and traffic quality. Improve traffic precision by optimizing ad targeting and creatives. Then, cautiously adjust bidding strategies based on data feedback to maximize ROI. Focus on understanding the underlying causes of the limitations and addressing them through data-informed optimization rather than simply increasing bids.

01/05/2026 Logistics Encyclopedia
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Tiktok Shop Opens US Market for Amazon Sellers

Tiktok Shop Opens US Market for Amazon Sellers

TikTok Shop US is now open for registration, presenting a new growth opportunity for Amazon sellers. Initially, it adopts an invitation-only system with relatively high entry requirements. Sellers are advised to closely monitor policy changes, prepare proactively, and enhance their capabilities to secure future entry opportunities. Focus on building a solid foundation and be ready to capitalize on the potential of TikTok Shop in the US market.

01/05/2026 Logistics Industry Insights
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Customs Brokerage Services Streamline Global Trade Exports

Customs Brokerage Services Streamline Global Trade Exports

Tired of complicated customs clearance and inspection procedures? We offer one-stop import and export services, from commodity classification to document preparation, advance payment of tariffs to handling various certificates, helping your goods clear customs easily and reach the world. Our professional team, efficient service, and transparent pricing allow you to focus on your core business and achieve greater commercial value. Let us handle the complexities of international trade so you can focus on growth.

08/21/2025 Customs Knowledge
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Oil Tanker Trade Shifts Amid Sanctions Energy Market Changes

Oil Tanker Trade Shifts Amid Sanctions Energy Market Changes

The sanctions imposed by the U.S. and EU on Russian and Iranian oil and gas are reshaping the global tanker market. The aim of the sanctions is to weaken oil revenues, and while it is important to be cautious of short-term supply chain fluctuations, overall market gaps can be filled by other Middle Eastern countries. Additionally, the growing demand for second-hand vessels may help alleviate pressure on declining asset prices.

07/31/2025 Logistics Industry Insights
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Shanghai Port Faces Freight Delays Amid Rising Inspections

Shanghai Port Faces Freight Delays Amid Rising Inspections

This paper, based on the experience sharing of RLJIANG_SH from the Jiyun Baodian forum, explores common issues in freight forwarding practice, such as shipping company order deductions, out-port container loading, and cargo inspection. The article analyzes the causes of these problems and proposes corresponding solutions, aiming to provide references and insights for freight forwarding practitioners. It offers practical advice on navigating these challenges and improving operational efficiency in the freight forwarding industry.

08/23/2025 Logistics Encyclopedia
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Freight Forwarding Guide Safe Shipping and Customs Efficiency

Freight Forwarding Guide Safe Shipping and Customs Efficiency

This article focuses on freight forwarding and consolidation, providing practical guidance on dangerous goods identification, customs clearance acceleration, and compliant pallets to help you mitigate risks and improve efficiency. Quickly identify dangerous goods using CAS No. Submitting customs information as early as possible and ensuring the use of pallets that meet the importing country's requirements can effectively avoid cargo delays and fines. This guide offers actionable insights to streamline your shipping process and ensure compliance.

08/22/2025 Logistics Encyclopedia
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Freight Forwarders Optimize Bill of Lading and Customs Processes

Freight Forwarders Optimize Bill of Lading and Customs Processes

This article focuses on key aspects of freight forwarding customs clearance, specifically addressing the Bill of Lading, its amendment process, and customs release procedures. It provides a detailed interpretation of important considerations and operational workflows, aiming to assist freight forwarding professionals in efficiently and compliantly completing customs clearance tasks. The goal is to help practitioners avoid unnecessary complications and potential losses by providing practical guidance on navigating these critical stages of the import/export process.

08/22/2025 Logistics Encyclopedia
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Banco De Occidente SWIFT Code Simplifies International Transfers

Banco De Occidente SWIFT Code Simplifies International Transfers

This article provides a detailed explanation of Banco de Occidente (Colombia)'s SWIFT code, OCCICOBCCL1. It elaborates on the importance and structure of SWIFT codes. Furthermore, it offers practical advice on how to avoid errors during international money transfers, aiming to assist users in conducting cross-border remittances safely and efficiently. The information helps ensure secure and smooth transactions when dealing with Banco de Occidente and utilizing the SWIFT network for international payments.

09/04/2025 International Settlement
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